Why Choose JOY?

We use the freshest, quality ingredients our money can buy and then we turn them into the treats that will have you shouting for JOY! What? It’s happened.

Mrs. Joy started with a love of math and science and a need to complete a graphic design project at the University of Lynchburg. She created a bakery for her project then learned how to bake! No! Really! It was just like that!

Our Absolutely Fabulous treats started at the Lynchburg Community Market in the heart of Lynchburg, Virginia. We moved a few blocks over and down and opened a shop where we are able to produce more and experiment more. 1008 Commerce Street is now home to the best treats in Lynchburg–dare we say VIRGINIA?!

If you don’t believe us, then try it for yourself. Then once you Choose Joy, please feel free to Treat Yourself & Spread the Joy!