From Classroom Dream to Culinary Delight
In 2012, while pursuing a graphic design degree at the University of Lynchburg, Tarsha Joyner—affectionately known as Mrs. Joy—embarked on a class project that would change her life. Tasked with creating a comprehensive product line, she envisioned a bakery, designing its branding and even crafting a website. To bring authenticity to her project, Mrs. Joy taught herself to bake, producing treats to package and present. This endeavor ignited a passion she hadn’t anticipated.
Humble Beginnings at the Community Market
With newfound enthusiasm, Mrs. Joy began selling her confections at Lynchburg’s Community Market on Main Street. Her booth quickly became a local favorite, known for its delectable treats and her warm, inviting presence. The community’s support and encouragement fueled her determination to turn this budding passion into a full-fledged business.
A Sweet Victory on the National Stage
In 2015, Mrs. Joy’s talents caught the attention of the Food Network, leading to her participation in the “Christmas Cookie Challenge.” Her exceptional skills and creativity earned her the championship title and a $10,000 prize. This victory not only validated her hard work but also provided the means to establish her own storefront in downtown Lynchburg.
Establishing a Downtown Haven
With her prize winnings, Mrs. Joy opened “Mrs. Joy’s Absolutely Fabulous Treats” on Commerce Street. The bakery quickly became a cherished spot for locals and visitors alike, offering an array of freshly baked goods, from whoopie pies and cookies to donuts and custom cakes. Each item is crafted with love, reflecting Mrs. Joy’s commitment to quality and community.
Continued Success and Media Features
Mrs. Joy’s culinary journey didn’t stop with her initial Food Network appearance. She returned to the network for “Dessert Games” in 2017 and the “Haunted Gingerbread Showdown” in 2019. In 2023, she showcased her detective-like baking skills on Fox’s “Crime Scene Kitchen,” further solidifying her reputation in the culinary world.
A Commitment to Community and Joy
Beyond her television appearances and delectable treats, Mrs. Joy remains dedicated to her Lynchburg community. Her bakery serves as a gathering place, where every customer is treated like family. Through her journey from a class project to a renowned bakery, Mrs. Joy exemplifies how passion, perseverance, and community support can turn dreams into reality.